With the Master of Arts (Creative Writing) finally completed, I’m back crafting digital content that takes into account, usability principles, W3C guidelines, web (+tablet and mobile) writing conventions, clients’ strategic aspirations, customers’ expectations and addresses search engine optimisation (SEO).
Digital Content Marketing
My writing output could be anything from web/mobile copy, eDM, all things social, ghost blogging, video scripts and story boards, to native advertising features, white papers, bid documents, infographics and more. Find out more about the dark art of content marketing and how to do it write, digitally.
Teaching web writing and content management
Apart from developing writing style guides and customised digital content workshops for corporate clients, like Westpac, Origin Energy, NSW Parks and Wildlife, Department of Defence (Canberra) and Micros, I also teach a ‘Web writing and editing’ course at the Australian Writers’ Centre, Sydney Campus.
- Next session: Wednesday 19 October 2016
Featured freelance writing: It’s a stud’s life
Their racing days might be over, but champion stallions can still earn millions. This Good Weekend feature in The Sydney Morning Herald focuses on a ‘day in the life’ of Australia’s 2013 champion sire, Exceed And Excel, the first boy to mate with Black Caviar.
Digital client list
- Digital Transformation Office – Content designer/wrangler
- Westpac Banking Group – Copywriting, editing, SEO, strategy, marketing, content management/migration
- Zurich Financial Services – Copywriting, editing, SEO, content management/migration
- Optus – Producer, editing, content management
- Kann Finch Architects – SEO, copywriting, web editing
- TurksLegal – SEO, copywriting, editing
- Digital Garden – Blogging, SEO, copywriting, web editing
- Toga Property Group – SEO, copywriting, web editing
Freelance print journalism
- Crikey.com.au – Letters and feature articles from Amsterdam, Brussels, Rio de Janeiro
- The Sydney Morning Herald – Good Food and Good Weekend features
- The Weekend Australian – Travel insights, hotel reviews, destination guides
- Australian Design Review – Architect profiles, building project case studies
- Get Up & Go – Travel
- Inside Sport – Artificial reefs, surfing, beach volleyball
- GQ Australia – Literary profiles, book reviews, travel, Tech.
As well as being a contributing author to the South American V!va Travel series and the U.S. NileGuide, I’ve also published freelance travel writing for Get Lost and GQ. See a selection of travel writing samples here.
One of the final semesters of my Master of Art degree was spent as a full-time university exchange student in The Netherlands. A travel blog – Our Man in Amsterdam – with links to Flickr albums, kept track of the experience.
Contact Grant Doyle
Feel free to contact me to pass on a comment or commission some work.