About Grant Doyle

Whatever your digital content or writing needs are, I can help. Following a background in journalism and freelance feature writing, I undertook years of contracting to government departments and corporates as a content designer, UX writer and strategist.

Since early 2023 however, my main focus has returned to freelancing and short-term writing/digital projects. So for anything editorial, it costs you nothing to get in touch.

Content Writing

My writing output could include web/mobile copy, eDMs, all things social, ghost blogging, video scripts and story boards, UX microcopy, native advertising features, sponsored content, white papers, bid documents, infographics and more; even haiku tweets if that’s your thing.

That said, content provision can sometimes be an ambiguous realm, particularly as companies, recruiters and job vacancy noticeboards often use a range of job titles to refer to a role with similar requirements. This can be confusing for everyone. So, if you’d like some clarity, check out what doing it ‘write’ digitally means with my articles covering content design, content strategy and content marketing.

In the media

And read what I had to say when being interviewed by Civic Web Media as one of 11 Australian experts who reveal common content marketing mistakes

Presenter and educator, Australian Writers’ Centre

Apart from developing writing style guides and customised digital content workshops for corporate clients, like WestpacOrigin Energy, NSW Parks and Wildlife, QantasDepartment of Defence (Canberra) and Micros, I also conduct a range of business and digital writing courses at the Australian Writers’ Centre.  Upcoming 2024 courses (held across 2 days from 10am to 1pm):

Feature articles

Around the world in eight days (at the races) – PDF of a travel feature published in The Australian newspaper highlighting eight top horse racing events across the world to get the jet-setting punter’s blood up.

Casa Camper, Berlin hotel review – South China Morning Post – a funky hotel by the cult shoe brand from which to explore Germany’s capital of cool.

The stud – Their racing days might be over, but champion stallions can earn millions more at stud than they ever could on the track. This  Good Weekend feature in The Sydney Morning Herald focuses on a ‘day in the life’ of Australia’s champion sire, Exceed And Excel, the first boy to mate with Black Caviar.

Digital client list

  • Airbnb, UX writer and content designer
  • Federal Department of Agriculture, Fisheries and Forestry, Export Service – Content designer, user research
  • Department of Customer Service, NSW Government – Content designer
  • University of Technology, Sydney (UTS) – Digital content specialist, advising individual faculties on best practice content design and management
  • Qantas.com – Content and capability lead as part of replatform and content migration program to Adobe Experience Manager (AEM)
  • Westpac Banking Group  – Copywriting, editing, SEO, strategy, marketing, content management/migration
  • Optus  – Producer, editing, content management
  • TurksLegal – SEO, copywriting, editing

Freelance writing has appeared in …

Travel writing

As well as being a contributing author to the South American V!va Travel series and the U.S. NileGuide, I’ve also published freelance travel writing for Get Lost and GQ.  See a selection of travel writing  samples here.

Post-grad studies

One of the final semesters of my Master of Arts degree was spent as a full-time university exchange student in The Netherlands. A travel blog – Our Man in Amsterdam – with links to Flickr albums, kept track of the experience.

Volunteering – Habitat for Humanity

A few years ago I participated in a volunteer program to build basic housing for poor and displaced villagers in rural Cambodia. Organised by Habitat for Humanity, 17 volunteers from around the world meet up in Battambang (near Siem-Reap) to lend a hand in anyway we could. Check out this video overview of the humbling experience.

Contact Grant Doyle

Feel free to contact me to pass on a comment or commission some work.
View my Privacy policy. Oh, and the header image is by Paul Murphy on Unsplash.