About Grant Doyle

Author sitting at a bar, beer in hand, resting after a long day's travel.

Whatever your content or writing needs are, I can help. Following a background in journalism and freelance feature writing, I undertook years of contracting to government departments and corporates as a content designer, UX writer, digital editor and content strategist. But during that time I still pursued freelance writing ‘on the side’. 

However, since early 2023, that balance has shifted. In that, I’ve been scaling back full-time contract work to the point now where my focus revolves around 4 streams:

  • freelancing content writing and journalism, be that print or online
  • short-term digital content design/strategy projects
  • mentoring at UX consultancy, Leapfrog Studio
  • presenting a range of online or on-site writing workshops (see details below).

So for anything editorial,  I’ve got you’ve covered. Quickly, and with quality.

This could be crafting, editing and/or publishing compelling stories, branded case studies and articles, to blog posts, product descriptions, annual reports, white papers, tender bids, video scripts and social media posts. Even haiku tweets are possible if that’s your thing.

If your content is destined for digital consumption, then integrating SEO research and requirements, inclusive writing and WCAG2.x conventions come standard. And all compliant with your brand, tone and voice guidelines. 

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Content Writing

My writing output could include web/mobile copy, eDMs, all things social, ghost blogging, video scripts and story boards, UX microcopy, native advertising features, sponsored content, white papers, bid documents, infographics and more; even haiku tweets if that’s your thing.

That said, content provision can sometimes be an ambiguous realm, particularly as companies, recruiters and job vacancy noticeboards often use a range of job titles to refer to a role with similar requirements. This can be confusing for everyone. So, if you’d like some clarity, check out what doing it ‘write’ digitally means with my articles covering content design, content strategy and content marketing.

In the media

And read what I had to say when being interviewed by Civic Web Media as one of 11 Australian experts who reveal common content marketing mistakes

Writing courses

Apart from developing writing style guides and customised digital content workshops for clients, like Origin Energy, NSW Parks and Wildlife, and the  Department of Defence (Canberra), I also conduct a range of business writing courses.

These take place online (Zoom) or on site. Several are offered through the Australian Writers’ Centre (AWC) or I present courses directly with clients wanting a degree of customisation based on their specific requirements:

  • Plain English Business Writing – AWC
  • Editing Essentials – AWC
  • Writing for the Digital World – Direct
  • Words that Work at Work – Direct

Digital content clients

  • Airbnb, UX writer and content designer
  • Federal Department of Agriculture, Fisheries and Forestry, Export Service – Content designer, user research
  • Department of Customer Service, NSW Government – Content designer
  • University of Technology, Sydney (UTS) – Digital content specialist, advising individual faculties on best practice content design and management
  • Qantas.com – Content and capability lead as part of replatform and content migration program to Adobe Experience Manager (AEM)
  • Westpac Banking Group  – Copywriting, editing, SEO, strategy, marketing, content management/migration
  • Optus  – Producer, editing, content management
  • TurksLegal – SEO, copywriting, editing

Freelance writing 

Travel writing

As well as being a contributing author to the South American V!va Travel series and the U.S. NileGuide, I’ve also published freelance travel writing for Get Lost and GQ.  See a selection of travel writing  samples here.

You can also subscribe to my Substack: A Vagabond’s Log.

Post-grad studies

One of the final semesters of my Master of Fine Arts degree in Creative Writing was spent as a full-time exchange student in The Netherlands at the University of Amsterdam.

A travel blog – Our Man in Amsterdam – kept track of the experience.


A few years ago I participated in a volunteer program to build basic housing for poor and displaced villagers in rural Cambodia. Organised by Habitat for Humanity, 17 volunteers from around the world meet up in Battambang (near Siem-Reap) to lend a hand in anyway we could. Check out this video overview of the humbling experience.

Contact Grant Doyle

It costs nothing to start a conversation. So if you’d like to commission some content or keen to learn more about my writing courses, get in touch today.

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