About Grant Doyle

Whatever your content or writing needs are, I can help. Following a background in journalism and freelance feature writing, I undertook years of contracting to government departments and corporates as a content designer, UX writer, digital editor and content strategist. But during that time I still pursued freelance writing ‘on the side’. 

However, since early 2023, that balance has shifted. In that, I’ve been scaling back full-time contract work to the point now where my focus revolves around 4 streams:

  • freelancing content writing and journalism, be that print or online
  • short-term digital content design/strategy projects
  • mentoring at UX consultancy, Leapfrog Studio
  • presenting a range of online or on-site writing workshops (see details below).

So for anything editorial,  I’ve got you’ve covered. Quickly, and with quality.

This could be crafting, editing and/or publishing compelling stories, branded case studies and articles, to blog posts, product descriptions, annual reports, white papers, tender bids, video scripts and social media posts. Even haiku tweets are possible if that’s your thing.

If your content is destined for digital consumption, then integrating SEO research and requirements, inclusive writing and WCAG2.x conventions come standard. And all compliant with your brand, tone and voice guidelines. 

So, no matter the topic, media type or intended platforms, it costs you nothing to get in touch.

Corporate, education, publishing and government clients I've worked with."_"

Content Writing

My writing output could include web/mobile copy, eDMs, all things social, ghost blogging, video scripts and story boards, UX microcopy, native advertising features, sponsored content, white papers, bid documents, infographics and more; even haiku tweets if that’s your thing.

That said, content provision can sometimes be an ambiguous realm, particularly as companies, recruiters and job vacancy noticeboards often use a range of job titles to refer to a role with similar requirements. This can be confusing for everyone. So, if you’d like some clarity, check out what doing it ‘write’ digitally means with my articles covering content design, content strategy and content marketing.

In the media

And read what I had to say when being interviewed by Civic Web Media as one of 11 Australian experts who reveal common content marketing mistakes

Presenter and educator, Australian Writers’ Centre

Apart from developing writing style guides and customised digital content workshops for corporate clients, like WestpacOrigin Energy, NSW Parks and Wildlife, QantasDepartment of Defence (Canberra) and Micros, I also conduct a range of business and digital writing courses at the Australian Writers’ Centre.  Upcoming 2024 courses (held across 2 days from 10am to 1pm):

Digital content clients

  • Airbnb, UX writer and content designer
  • Federal Department of Agriculture, Fisheries and Forestry, Export Service – Content designer, user research
  • Department of Customer Service, NSW Government – Content designer
  • University of Technology, Sydney (UTS) – Digital content specialist, advising individual faculties on best practice content design and management
  • Qantas.com – Content and capability lead as part of replatform and content migration program to Adobe Experience Manager (AEM)
  • Westpac Banking Group  – Copywriting, editing, SEO, strategy, marketing, content management/migration
  • Optus  – Producer, editing, content management
  • TurksLegal – SEO, copywriting, editing

Freelance writing 

Featured articles

Around the world in eight days (at the races) – PDF of a travel feature published in The Australian newspaper highlighting eight top horse racing events across the world to get the jet-setting punter’s blood up.

Casa Camper, Berlin hotel reviewSouth China Morning Post – a funky hotel by the cult shoe brand from which to explore Germany’s capital of cool.

The stud – Their racing days might be over, but champion stallions can earn millions more at stud than they ever could on the track. This  Good Weekend feature in The Sydney Morning Herald focuses on a ‘day in the life’ of Australia’s champion sire, Exceed And Excel, the first boy to mate with Black Caviar.

Travel writing

As well as being a contributing author to the South American V!va Travel series and the U.S. NileGuide, I’ve also published freelance travel writing for Get Lost and GQ.  See a selection of travel writing  samples here. You can also subscribe to my Substack: A Vagabond’s Log.

Post-grad studies

One of the final semesters of my Master of Arts degree was spent as a full-time exchange student in The Netherlands at the University of Amsterdam. A travel blog – Our Man in Amsterdam – kept track of the experience.


A few years ago I participated in a volunteer program to build basic housing for poor and displaced villagers in rural Cambodia. Organised by Habitat for Humanity, 17 volunteers from around the world meet up in Battambang (near Siem-Reap) to lend a hand in anyway we could. Check out this video overview of the humbling experience.

Contact Grant Doyle

Feel free to contact me to pass on a comment or commission some work.
View my Privacy policy. Oh, and the header image is by Paul Murphy on Unsplash.