How we read online

You’re probably going to read this.

It’s a short paragraph at the top of the page. It’s surrounded by white space. It’s in small type.

To really get your attention, I should write like this:

  • Bulleted list
  • Occasional use of bold to prevent skimming
  • Short sentence fragments
  • Explanatory subheads
  • No puns
  • Did I mention lists?

What’s all this about? How people read online. Try it with this Slate article.

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