You’re probably going to read this.
It’s a short paragraph at the top of the page. It’s surrounded by white space. It’s in small type.
To really get your attention, I should write like this:
- Bulleted list
- Occasional use of bold to prevent skimming
- Short sentence fragments
- Explanatory subheads
- No puns
- Did I mention lists?
What’s all this about? How people read online. Try it with this Slate article.