We, the people who make websites, have been talking for 15 years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.
Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself.
Yeah, yeah. We know how to write for online readers. We know bullet lists and stuff.
But who among us is asking the scary, important questions about content, such as “What’s the point?” or “Who cares?” Who’s talking about the time-intensive, complicated, messy content development process? Who’s overseeing the care and feeding of content once it’s out there, clogging up the tubes and dragging down our search engines?
The web is content. Content is the web. It deserves our time and attention. And that’s where a content-ious strategy comes in. Read full article at A List Apart …