Frédéric Filloux, Monday Note
To get a glimpse of HTML5’s potential for digital publishing, point your browser to Nomad Editions. It’s a small, e-publishing company that’s part of Treesaver‘s launch. You’ll see a set of magazines, that load fast and display in crisp graphics, pictures and typefaces. And they works quite well on an iPad. Big media companies are showing interest: the Associated Press is getting a stunning prototype which merges the advantages of the richest news content with a magazine look and feel.
But the spread of HTML5 depends on the creation of powerful Software Development Kits (SDKs). Unlike Apple’s controlled environment, development tools for HTML5 are still immature and barely organized. This scattered sector provides an opportunity for young companies such as SproutCore, Sencha or jQuery Mobile to build frameworks that could lead to a real ecosystem. But they’re still quite behind the sophistication of Apple’s proprietary development tools.
On another hand, the emerging HTML5 playing field will lead to the creation of a new layer: pre-built graphic design components. Today, layouts are hand-coded, tomorrow they’ll be assembled using existing blocks. It will change the way apps are produced. That’s TreeSaver’s pitch.
Creating web sites or apps, or websites encapsulated in an app will soon be done for a fraction of the cost of developing an app today; the result will work across platforms and be easier to handle. In enabling such new development methods, HTML5 could combine advantages from both worlds: the Web’s ubiquity and openness and the performance of applications.
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