SEO drives news agenda

Silly Milly
Silly Milly
Meredith Artley, CNN, via The Onion

Over the years, CNN.com has become a news website that many people turn to for top-notch reporting. Every day it is visited by millions of people, all of whom rely on “The Worldwide Leader in News”—that’s our slogan—for the most crucial, up-to-date information on current events. So, you may ask, why was this morning’s top story, a spot usually given to the most important foreign or domestic news of the day, headlined “Miley Cyrus Did What???” and accompanied by the subhead “Twerks, stuns at VMAs”?

It’s a good question. And the answer is pretty simple. It was an attempt to get you to click on CNN.com so that we could drive up our web traffic, which in turn would allow us to increase our advertising revenue.

There was nothing, and I mean nothing, about that story that related to the important news of the day, the chronicling of significant human events, or the idea that journalism itself can be a force for positive change in the world. For Christ’s sake, there was an accompanying story with the headline “Miley’s Shocking Moves.”

In fact, putting that story front and center was actually doing, if anything, a disservice to the public. And come to think of it, probably a disservice to the hundreds of thousands of people dying in Syria, those suffering from the current unrest in Egypt, or, hell, even people who just wanted to read about the 50th anniversary of Martin Luther King’s “I Have A Dream” speech.

But boy oh boy did it get us some web traffic. Which is why I, Meredith Artley, managing editor of CNN.com, put the story in our top spot.

Read the full explanation of why online news is the way it is at the Onion …