Content [Marketing] Strategist: A day in the life of

By Danny Wong at Contently

When a lot of people hear the term “content strategist,” they may not have the slightest clue what it means. Explaining it to family and friends who don’t work in media is a nightmare.

Not only is the title vague, but it means different things to different companies. Are these people copywriters? Do they plan ways for Fortune 1000 companies to dominate the world? What qualifies as “content”?

Gregory Ciotti works as a content strategist for Help Scout, a help desk software company. In just three years, he’s helped take the company blog from no readers to 350,000 monthly readers, and grown an email list with 60,000 subscribers.

What does a typical day for Ciotti look and feel and flow like? Check it out, courtesy of Contently