Why good SEO requires more than just good content

Jayson DeMers, a Forbes contributor, says he’s seen a number of articles lately that seem to profess an oversimplified perspective on SEO success; create good content, and the rest will take care of itself.

Content marketing and SEO are inextricably linked, and it’s definitely true that good content is necessary for SEO—but to say that “good content” is all you need for “good” SEO or a successful search optimisation campaign is misleading and inaccurate.

The idea is right—in theory. Google wants to provide the best, most relevant content to its user base, and so it’s developed an algorithm that naturally ranks “good” content higher. Produce more content and you’ll have more indexable topics that cover a wider range of user queries, and as long as that content is “good,” you’ll attract more links to your site.

Defers says, that if you don’t produce any content at all, you don’t stand a chance of making meaningful SEO progress. If your material is weak or untrustworthy, you’ll similarly fail. But let’s assume you’re diving into a strategy that produces “good” content regularly—why isn’t that enough to increase your rankings?

First, you need to understand that “good” is an ambiguous term that actually refers to many different dimensions of quality, including:

Read the rest of Jayson DeMers’s  post at Forbes ..