Content roles explained

Veronica Camara, UX Planet

Copywriter, content writer, content strategist: who does what?

When you’re reading great copy, you’ll likely be compelled to purchase a product or service. And when you’re reading great content, a brand has captured your attention + interest enough to earn some of your trust.

content strategist gives the content purpose, vision and direction so that it’s useful, usable and maintained over time. They blend editorial skills with user experience to balance business needs with user needs.

 

Copywriting: the art of persuasion

Copywriting is the practice of writing words that convince readers to do something. Usually, to buy stuff. This type of writing will live in places like emails, social media posts, print ads, digital ads, and websites. You probably read a copywriter’s work every day, whether you realised it or not.

How Content Writing is different (and the same)

While copy is more focused on persuasion, content writing is more about engaging the reader. A content writer seeks to hold and capture the attention of a reader to educate, inform, or tell a story.

You probably most encounter copywriting in your Facebook feed every day when you see a paid ad.

But if you stop to read a blog post or news article on your Facebook feed, you’ve just seen the work of a content writer.

Content writers tend to write longer form content, and their work is more often seen at the top of the sales funnel—driving brand awareness instead of being laser-focused at supporting sales.

Read the full story by Veronica Camara at UX Planet