Content writing

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All content, whether online of offline, needs to strive towards these 3 principles:

  • clear
  • concise
  • compelling.

In today’s fast-paced world, where users are generally time-poor but incredibly task-focussed, your messaging must be evident from the outset. Every word, every sentence must fight for its life; must justify its inclusion and position on the screen (or page).

And the format, platform, word count, topic, writing goal or style guidelines make no difference: your story just needs to connect. 

I’ve been freelance writing for well over two decades on a range of topics across various industries. I’ve consulted to many corporate, government, small business and individual clients on the value that specialist writers can bring to their content goals and business requirements.

A selection of clients I’ve worked with.

Placing words in a specific order is just one consideration. The true craft of storytelling in most business contexts can often require a bunch of other of disciplines, like:

  • search engine optimisation (SEO)
  • semantic structuring
  • data and analytics
  • user/customer research and journey mapping
  • audience expectations
  • accessibility and inclusive writing rules
  • content design considerations.
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Get more bang for your buck

As a content designer for well over a decade, all those disciplines listed above comprise my standard operating procedure as a freelance content writer.

So no matter your requirements, hiring me for your content writing needs gets you way more bang for your buck. It costs nothing to get in touch.


Writing workshops

In addition to my freelance content work, I also present several writing courses, either directly or via the Australian Writers’ Centre (AWC). These are mostly online via Zoom …

Presenting on site for the lively crew at the Australian Charities and Not-for-profits Commission.

But I also conduct customised workshops on site based on an organisation’s specific requirements. Courses could include those listed below, or a hybrid version containing elements of each. 

  • Plain English Business Writing – AWC
  • Editing Essentials – AWC
  • Writing for the Digital World – Direct
  • Words that Work at Work – Direct

Contact Grant Doyle

It’s cost nothing to start a conversation . So let’s do it and see which course could take your business writing to the next level.

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